Animal well-being campaign 2017 – A new pet is a new family member

Holidays! Fine for us, humans. But hard and cruel times for some animals: dogs, cats and other earthlings on 4 feet whose owner doesn’t care too much about their well-being. To make sure that people don’t decide lightly on buying a new pet, Shortcut designed a 360° campaign that went viral on social media, and made people (and animals) laugh each time a bus passed by in the streets of our capital.