• Animal well-being campaign 2017 – A new pet is a new family member

    in Dierenwelzijn

    Holidays! Fine for us, humans. But hard and cruel times for some animals: dogs, cats and other earthlings on 4 feet whose owner doesn’t care too much about their well-being. To make sure that people don’t decide lightly on buying a new pet, Shortcut designed a 360° campaign that went viral on social media, and...

  • Leefmilieu Brussel – Kattensterilisatiecampagne 2016

    in Dierenwelzijn

    How could we convince people in Brussels to neuter their cats – much to the displeasure of the poor pets in question? With a sense of humour, of course. Top photographer Frieke Janssens made a couple of photogenic cats her muses. Disguised as a pig, a duck and a reindeer, our whiskered subjects were granted...