Leefmilieu Brussel – Kattensterilisatiecampagne 2016

How could we convince people in Brussels to neuter their cats – much to the displeasure of the poor pets in question? With a sense of humour, of course. Top photographer Frieke Janssens made a couple of photogenic cats her muses. Disguised as a pig, a duck and a reindeer, our whiskered subjects were granted their fifteen minutes of fame on the side of a bus and during two animated news broadcats (Canal+), which ended up going purrfectly viral on Facebook.